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Tag Archives: advertisements
Internet Advertising Revenues = $23 Billion
Internet Advertising Revenues Surpass $23 Billion Internet advertising revenues in the U.S. remained strong, topping $23 billion, according to the 2008 Internet Advertising Revenue Report, released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC). Despite a difficult U.S. economy, interactive advertising’s continued growth, albeit at a slower pace, confirms marketers’ increased recognition of [...]
Posted in marketing and advertising Also tagged advertising, Internet, marketing, online, revenues Leave a comment
Cost-Per-Click Advertising
Publishers and Advertisers Reach Consensus on Critical Online Measurement NEW YORK, NEW YORK — To an Internet user, a click is a simple action. Accurately counting those clicks, however, is a complex operational task. The Interactive Advertising Bureau (IAB) today announced the release of its Click Measurement Guidelines, which establish parameters for the accurate buying [...]
Posted in marketing and advertising Also tagged advertising, Internet, marketing, online, pay per click Leave a comment
Beware Of URL Shorteners
There are a number of free services that will take a long web adress and shorten it. A few examples of these companies are notlong.com, bit.ly, and LinkBee. What these services do is take a long URL and give you an alternitve URL that is much shorter. The URL for this article is http://myadvertisingmarket.com/wordpress/2009/06/02/beware-of-url-shorteners/. When [...]
Internet Advertising: Clear and Conspicuous
The Clear and Conspicuous Requirement The FTC offers free information on how to comply with advertising laws. One requirement for on-line advertising is that disclosures are clear and conspicuous: Disclosures that are required to prevent deception — or to provide consumers material information about a transaction — must be presented “clearly and conspicuously.” Whether a [...]
Posted in marketing and advertising Also tagged advertising, disclosures, Internet, marketing, online Leave a comment
The Cyclical Economy