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Tag Archives: advertising
Welcome to PhilaNet.com – Since 1994
Advertising For Philadelphia Region Businesses and Organizations Since the Dawn of the Web Browser and the World Wide Web -PhilaNet.com
Posted in Uncategorized Also tagged Internet marketing, Philadelphia, website design Leave a comment
The Cyclical Economy
Events that are cyclical happen on a periodic basis. Many economist subscribe to the theory that business is cyclical — a period of growth is followed by a period of recession. Because the last period of economic growth lasted so long, many business owners had never experienced a period of decline. In hindsight, they now [...]
Posted in Uncategorized Also tagged advertisements, Internet, marketing, online, revenues Leave a comment
Internet Advertising Revenues = $23 Billion
Internet Advertising Revenues Surpass $23 Billion Internet advertising revenues in the U.S. remained strong, topping $23 billion, according to the 2008 Internet Advertising Revenue Report, released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC). Despite a difficult U.S. economy, interactive advertising’s continued growth, albeit at a slower pace, confirms marketers’ increased recognition of [...]
Posted in marketing and advertising Also tagged advertisements, Internet, marketing, online, revenues Leave a comment
Cost-Per-Click Advertising
Publishers and Advertisers Reach Consensus on Critical Online Measurement NEW YORK, NEW YORK — To an Internet user, a click is a simple action. Accurately counting those clicks, however, is a complex operational task. The Interactive Advertising Bureau (IAB) today announced the release of its Click Measurement Guidelines, which establish parameters for the accurate buying [...]
Posted in marketing and advertising Also tagged advertisements, Internet, marketing, online, pay per click Leave a comment
Internet Advertising: Clear and Conspicuous
The Clear and Conspicuous Requirement The FTC offers free information on how to comply with advertising laws. One requirement for on-line advertising is that disclosures are clear and conspicuous: Disclosures that are required to prevent deception — or to provide consumers material information about a transaction — must be presented “clearly and conspicuously.” Whether a [...]
Posted in marketing and advertising Also tagged advertisements, disclosures, Internet, marketing, online Leave a comment
Time Warner Announces Divorce From AOL
Time Warner Inc. Announces Plan to Separate AOL May 28, 2009 NEW YORK – Time Warner Inc. (NYSE:TWX) today announced that its Board of Directors has authorized management to proceed with plans for the complete legal and structural separation of AOL from Time Warner. Following the proposed transaction, AOL would be an independent, publicly traded [...]
The News About Newspapers
The past year has witnessed a sharp increase in the number of newspaper publishing businesses filing for bankruptcy. At the same time, there has been a drastic decrease in newspaper circulation. A recent study by the University of Southern California’s Annenberg Business School finds the readers are canceling their subscriptions and going on-line to the [...]
Can You Communicate Who Communicates?
Ensuring effective communications is an important role. Many companies do not clearly assign this responsibility. How is it possible for a business to ensure effective communications if they can not even effectively communicate the job responsibility? There should be a person named that: * Develops and implements marketing communications strategies * Develops and executes plans [...]
Search Engine Optimization
Search Engines by MyAdvertisingMarket.com INTRODUCTION To optimize a website for ranking highest in search engine results, you should publish quality content. It should be published as early as possible and stay consistent over time. The content should be easy to read with little clutter. Particular attention should be paid to the website design and engineering. [...]
Posted in marketing and advertising Also tagged Internet marketing, ranking, results, search engine optimization, SEO Leave a comment
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