Tag Archives: advertising

The Form Of Consumer Relations

If I had to pick out just one unique feature of advertising on the Internet, it would be the ability for interaction between the business and the consumer. The world wide web is different than a billboard or broadcasting in that it allows communication to flow in both directions. Broadcasting pushes a message onto a [...]
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Environmental Claims In Advertising

Given the increased consumer interest in “going green” and using environmentally friendly products, it is not surprising to see more and more claims being made in advertising. However, businesses should know that the FTC has rules that specifically address environmental claims. “It’s deceptive to misrepresent – directly or indirectly – that a product offers a [...]
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Website Accessibility Facts & Laws

W3C stands for the World Wide Web Consortium. W3C is an international consortium that work together to develop web standards. W3C’s mission is: “To lead the World Wide Web to its full potential by developing protocols and guidelines that ensure long-term growth for the Web.” Web Accessibility Initiative (WAI) Website accessibility is an on-going project. [...]
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Federal Laws and Regulations for Websites

The following list of Federal Laws was developed for government websites. However, anyone opperating a commercial website should be aware of these standards and try to comply. from webcontent.gov If you manage a public website in the federal executive branch, you need to be aware of laws, regulations, Executive Orders, policies, and other directives that [...]
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