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Tag Archives: Internet marketing
The News About Newspapers
The past year has witnessed a sharp increase in the number of newspaper publishing businesses filing for bankruptcy. At the same time, there has been a drastic decrease in newspaper circulation. A recent study by the University of Southern California’s Annenberg Business School finds the readers are canceling their subscriptions and going on-line to the [...]
Tips for Advertising on the Internet
The U.S. Small Business Administration offers tips for web based marketing: The Internet is connecting advertisers and marketers to customers from Boston to Bali with text, interactive graphics, video, and audio. If you’re thinking about advertising on the Internet, remember that many of the same rules that apply to other forms of advertising apply to [...]
Merging and Exchanging Consumer Data
The Information Marketplace: Merging and Exchanging Consumer Data AGENCY: Federal Trade Commission In reports to Congress, the Commission examined the practices of third-party Internet advertising networks engaged in “online profiling” activities. These entities collect information about consumers as they surf across web sites to create detailed profiles which include information about consumers’ surfing habits, and [...]
Posted in marketing and advertising Also tagged consumer protection, privacy, web based advertising Leave a comment
Search Engine Optimization
Search Engines by MyAdvertisingMarket.com INTRODUCTION To optimize a website for ranking highest in search engine results, you should publish quality content. It should be published as early as possible and stay consistent over time. The content should be easy to read with little clutter. Particular attention should be paid to the website design and engineering. [...]
Posted in marketing and advertising Also tagged advertising, ranking, results, search engine optimization, SEO Leave a comment
The Form Of Consumer Relations
If I had to pick out just one unique feature of advertising on the Internet, it would be the ability for interaction between the business and the consumer. The world wide web is different than a billboard or broadcasting in that it allows communication to flow in both directions. Broadcasting pushes a message onto a [...]
Advertising and Marketing on the Internet: Rules of the Road
The Internet is connecting advertisers and marketers to customers from Boston to Bali with text, interactive graphics, video and audio. If you’re thinking about advertising on the Internet, remember that many of the same rules that apply to other forms of advertising apply to electronic marketing. These rules and guidelines protect businesses and consumers – [...]
Posted in marketing and advertising Also tagged laws, privacy, rules, web based advertising 7 Comments
Website Accessibility Facts & Laws
W3C stands for the World Wide Web Consortium. W3C is an international consortium that work together to develop web standards. W3C’s mission is: “To lead the World Wide Web to its full potential by developing protocols and guidelines that ensure long-term growth for the Web.” Web Accessibility Initiative (WAI) Website accessibility is an on-going project. [...]
Posted in marketing and advertising Also tagged accessibility, advertising, law, legal, websites Leave a comment
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