Tag Archives: marketing

Takin' it to the Market

It takes a lot to sell and make money in a business. You have the education, read all the right books and have a fair amount of experience. But you still don’t seem to be making good selling decisions & your judgement seems lacking regarding actually getting the job done. You are not as far [...]
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It's the Volume…It's the Volume…It's the Volume

You want to be a fantastic sales person. Others seem to be doing very well at it but you don’t seem to have a clue. You try and try but your numbers just don’t seem to be making it. My friend, let me tell you about sales – It ‘s the Volume…It’s the Volume…it’s the [...]
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Re-Marketing

It was as if I was struck by a bolt of lightening or some other earth shattering news when I realized that the New Market that I had been going after was the wrong Market for my business. I had been in business for years and had been doing fairly well and decided to venture [...]
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The Cyclical Economy

Events that are cyclical happen on a periodic basis. Many economist subscribe to the theory that business is cyclical — a period of growth is followed by a period of recession. Because the last period of economic growth lasted so long, many business owners had never experienced a period of decline. In hindsight, they now [...]
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Internet Advertising Revenues = $23 Billion

Internet Advertising Revenues Surpass $23 Billion Internet advertising revenues in the U.S. remained strong, topping $23 billion, according to the 2008 Internet Advertising Revenue Report, released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC). Despite a difficult U.S. economy, interactive advertising’s continued growth, albeit at a slower pace, confirms marketers’ increased recognition of [...]
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Cost-Per-Click Advertising

Publishers and Advertisers Reach Consensus on Critical Online Measurement NEW YORK, NEW YORK — To an Internet user, a click is a simple action. Accurately counting those clicks, however, is a complex operational task. The Interactive Advertising Bureau (IAB) today announced the release of its Click Measurement Guidelines, which establish parameters for the accurate buying [...]
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Beware Of URL Shorteners

There are a number of free services that will take a long web adress and shorten it. A few examples of these companies are notlong.com, bit.ly, and LinkBee. What these services do is take a long URL and give you an alternitve URL that is much shorter. The URL for this article is http://myadvertisingmarket.com/wordpress/2009/06/02/beware-of-url-shorteners/. When [...]
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Internet Advertising: Clear and Conspicuous

The Clear and Conspicuous Requirement The FTC offers free information on how to comply with advertising laws. One requirement for on-line advertising is that disclosures are clear and conspicuous: Disclosures that are required to prevent deception — or to provide consumers material information about a transaction — must be presented “clearly and conspicuously.” Whether a [...]
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Can You Communicate Who Communicates?

Ensuring effective communications is an important role. Many companies do not clearly assign this responsibility. How is it possible for a business to ensure effective communications if they can not even effectively communicate the job responsibility? There should be a person named that: * Develops and implements marketing communications strategies * Develops and executes plans [...]
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The Problem With Pay Per Click

by MyAdvertisingMarket.com Actually, the title of this article should probably be The Problems With Pay Per Click for there are many problems with paying for click-through advertising. Ad Placement Do you know where your ads will appear? Do you know what type of content your ads will appear with? If a consumer sees your name [...]
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